![]() All data aggregated in your personal profile will influence the way we inform you about relevant BMW Group (including BMW Group branded) products and services, customer care and market research purposes. We will process your personal data to create an individual profile for you. If you consent to our marketing communications, we will provide communications tailored to your interests and preferences. We want to provide you with personalised promotional communications which are relevant to you. How does BMW Group personalise communications for you? What data is used?.contact information, identification data, your vehicle, vehicle of interest, your consent to promotional communication, supplementary information/preferences, promotional campaigns, participation in customer / prospect programs) can be shared with an authorised sales or service partner located close to your supplied address. ![]() In case you do not have an existing client relationship to a sales partner, your data (e.g. customer history, vehicle usage data, data from BMW Group apps or websites, recommended action based on statistical models) can be shared with your sales partners, from whom you have purchased a vehicle. your stated preferred partner for example as set in your online account the partner from which you purchased your vehicle or the partner you visited for service or enquiry purposes). contact information, identification data, your vehicles, vehicles of interest, your consent to promotional communication, supplementary information/preferences, promotional campaigns, participation in customer / prospect programmes) and with certain BMW Group companies (BMW AG, Petuelring 130, 80788 Munich, Germany) as well as your sales and service partners (i.e. If you consent to our promotional communications, BMW Ireland and BMW FS may share your personal data between them (e.g. Such communications include latest news on BMW Group (including BMW Group branded) products and services selected offers (including financial) or exclusive content on BMW Group events. If you consent to our marketing communications, your personal data will be stored and processed to provide you with selected personalised marketing communications and information about BMW Group (including BMW Group branded) products and services. What kind of promotional communication can you expect? And through which channels?.Updates may be shared between the stated companies. your stated preferred partner for example as set in your online account the partner from which you purchased your vehicle the partner you visited for service or enquiry purposes or in cases where you have none of these, a partner that is located close to your supplied address), which may process your data and contact you via your selected channels for the purposes mentioned below. In addition, selected personal data will also be shared with your sales and service partners (i.e. You further agree that for the purposes mentioned below, BMW Ireland and BMW FS may share selected personal data with BMW AG, Petuelring 130, 80788 Munich, Germany which may process your data and contact you via your selected channels for the purposes mentioned below. If you consent to our marketing communications, your personal data will be processed for promotion and marketing purposes by BMW Automotive (Ireland) Ltd (BMW Ireland) and BMW Financial Services (Ireland) Limited DAC (BMW FS), both at Swift Square, Santry Demesne, Santry, D09 R802, Dublin. Who will receive your data and contact you with promotional communication?. ![]() We would like to explain how we use personal data in particular, to target our marketing activities and make it as relevant and interesting as possible for you. ![]() We act in your interests and we want to be transparent about the purposes and scope for which this marketing consent is used. ![]()
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